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When a Brand Refuses to Be One
Some brands aren’t interested in the spectacle. They don’t lean on polished marks or exaggerated identities. Instead, they strip back deliberately—not to vanish, but to reframe how they’re perceived, and as a pushback against traditional values.
Will Mitchell-Wyatt
May 292 min read
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What is Graphic Design?
TL;DR Graphic design is purposeful visual communication—balancing creativity with clarity to solve problems and shape perception. It goes...
Will Mitchell-Wyatt
Nov 8, 20245 min read
35
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Exterior Typography For The Pearl Exchange
TL;DR Designed and hand-painted large-scale typography for The Pearl Exchange's new location, aligning it with the building's structure....
Will Mitchell-Wyatt
Jul 9, 20242 min read
60
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Is The Future Ai Generated?
TL;DR AI Enhances, But Doesn’t Replace: AI speeds up tasks like coding, writing, and design, but human creativity and intention are...
Will Mitchell-Wyatt
Mar 5, 20246 min read
72
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My Time At The Last Ever Leopallooza!
TL;DR: Spent four days volunteering at Leopallooza with the Pearl Exchange. Thursday : Arrived early, helped set up the Pearl Exchange...
Will Mitchell-Wyatt
Aug 7, 20234 min read
88
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Here's To The Pearl Exchange!
TL;DR: The Pearl Exchange is a community-driven space that fosters creativity, personal growth, and connection. It offers workshops,...
Will Mitchell-Wyatt
May 16, 20232 min read
95
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The Art of Perseverance: My Journey To Becoming A Graphic Designer
TL;DR: After struggling in school, I fought to pursue a career in graphic design, overcoming initial rejection and self-doubt. College...
Will Mitchell-Wyatt
Apr 25, 20233 min read
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