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Mora
Project Type: Multi-Brand Identity
Overview: Mora is a growing creative brand expanding into film production, media services, and podcasting. The project aimed to design a modern, versatile logo system that encapsulates the core Mora brand while providing a cohesive identity for its three sub-brands: Mora Studios, Mora Media House, and Mora Podcasts.
Design Requirements
“I like quiet neutral tones, simple, minimalistic, and use colour sparingly. I’d like them all to feel like they’re from the same brand. The sea has always been a central point of my life. I want to support the local creative community and shine a light on the UK surf scene.”
Descriptive keywords: modern, professional, static
Design Solution
The design solution featured a geometric, shape-led logo system: an octagon for Mora Studios, evoking photographic light; a tilted square for Mora Media House, referencing video editing keyframes; and a circle for Mora Podcasts, symbolizing conversation and community. The stacked Mora wordmark’s silhouette served as a dynamic “window” for framing content. A high-contrast black-and-white palette unified the identity, with distinct accent colors for each sub-brand. The new identity provided Mora with a flexible, scalable visual language that supports its growth across diverse ventures, effectively unifying the sub-brands while allowing individuality.
Client Testimonial
“Will hit the nail on the head straight away. He understood exactly what I was after and delivered an amazing, versatile end result. Thanks again!”
James Edgecombe // Mora
Thankyou For Your Consideration
Thankyou for taking the time to view my work, if you would like to get a quote, simply 'Start Project' below.