One Skateboards

Project //

Project Type: Brand Identity, Product & Web Design

Overview: One Skateboards needed a bold and memorable identity that reflects unity, community, and oneness. The goal was to create a logo that captures the spirit of skateboarding while tying in its deep connection to nature—establishing consistency across branding, decks, and digital presence.

Design Requirements

“We need a logo that’s all about unity, not that in-your-face skate scene, and it’s gotta' look tight on decks, merch and our 'site.”

Keywords: unity, natural, oneness.

Design Solution

“One” speaks to the spirit of unity, bringing people together in community and celebrating what connects us rather than what divides us. At the heart of the identity is a hand-rendered ‘O’, symbolising the eternal cycle of nature and oneness. Its organic lines reflect both craftsmanship and natural flow. Applied across decks, apparel, merchandise, and digital platforms, the bold yet grounded identity unites the skateboarding community while honouring its connection to the natural world, delivering a cohesive and memorable brand presence.