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Southwest Powersports
Project Type: Brand Identity, Business Card & Social Post Design
Overview: Southwest Powersports is a Cornwall-based ATV and motocross dealer, serves the high-energy motorsports community. The brief was to craft a modern, sporty brand identity that resonates with riders and works across vehicles, merchandise, signage, and digital platforms.
Web Design & Build by Koden Digital
Design Requirements
“We need a modern, catchy, and sporty logo that’s simple enough for vehicles, merchandise, and our shop, with a nod to our Cornish roots but nothing cliché.”
Keywords: modern, sporty, cornish
Design Solution
A sleek, badge-style logo with reductive geometry captures the modern, sporty, and catchy energy of motocross and ATV culture. A subtle Cornish flag reference, hidden in the letterforms’ negative space, weaves local identity into the mark without overused symbols. Bold yet uncluttered, the identity conveys Cornish heritage and is versatile across vehicle liveries, apparel, signage, and digital platforms.
Thankyou For Your Consideration
Thankyou for taking the time to view my work, if you would like to get a quote, simply 'Start Project' below.